For Juanna Ricketts, shopping at La Senza, a fashion retailer chain with a store in the Halifax Shopping Centre, was something she always enjoyed.

Until she visited the store late last year, that is, when Juanna, who is Black, felt racially profiled. Deeply perturbed by what happened, she has filed a complaint with the Nova Scotia Human Rights Commission.

The defacement of the well known Mi’kmaq billboard at the NS-NB border is not an isolated incident. Pockets of Nova Scotia’s social media are abuzz with anti-Indigenous sentiments and the likes of Rebel Media are fanning the flames.