Just about a year ago Mi’kmaw hunters at the Cape Breton Highlands National Park were confronted by angry protesters referring to “irresponsible indians slaughtering the entire moose population.” This weekend’s video tells a very different story.

Chances are that Justin Trudeau,federal ministers and Stephen McNeil are going to find their inboxes and Facebook and Twitter timelines rather full this week. The group that is trying to stop Alton Gas from dumping brine into the vulnerable Shubenacadie River kicked off a one-week social media blitz to make the politicians aware of the issues.